Have you left your homepage unattended?

If you run a brick-and-mortar store, if the exterior is outdated, it can make customers wonder, "Is this store still in business?"
In the same way, if the information and design on your website are outdated, it can make customers feel distrustful.

Your website is the face of your business.
If the information is not updated or the design is outdated, customers will wonder, "Is this business being properly run?"
A website renewal is not just a change in appearance.
By updating the design and reflecting the latest information and service content, you can give customers the impression that your business is "solid and trustworthy."

First, let's take a look at the current state of your website.

If you don't have a homepage, you're missing out

Do you think "SNS is enough?"
While it's true that SNS is easy and convenient, it's only a "borrowed space
. " Social media platforms aren't there for your business.
There's a non-zero risk of sudden changes to terms and conditions, or even worse, your account being frozen.
If that happens, all the information you've accumulated over the years could be lost in an instant.

On the other hand, your website is your business's "digital headquarters . "
In today's world where the web is commonplace, domains and servers rarely disappear.
It's a place where you can freely and stably communicate the appeal of your business without being disturbed by anyone.
Without a place to disseminate information, which is the foundation of your business, you are missing out greatly in building trusting relationships with your customers.

Why it's difficult to do it with just social media

Social media is a great tool for spreading awareness,
but its biggest weakness is that information flows .

The timeline is constantly updated with new information, and old posts quickly become buried.
Customers feel inconvenienced if they can't quickly find basic information they want to check at any time, such as business hours, how to get there, menus, and service details.

Your website acts as an "information organizer" where customers can quickly find the information they need .
Information is organized by category, and the search function allows you to instantly find the information you're looking for. It's important to link your website with social media in order to capture
your customers ' desire to know more .

Building Trust and Branding

Social media posts are great for conveying the information and atmosphere of the moment, but they have limitations when it comes to deeply communicating the vision and philosophy of the entire business.Flyers
, newspapers, advertisements, etc. also transmit limited information to a limited area, so while they are great for short-term campaigns or initial efforts to raise awareness, they require a large budget for continuous implementation.

Your website is a place where people can take the time to confirm "why your business exists" and "what your aspirations are for running your business
. " Customers don't just buy your products or services; they become fans of your business by empathizing with the story and philosophy behind them.
Your website is an essential tool for building deep relationships of trust with your customers and constructing an unshakable brand image.

Your website is an important asset for growing your business.
It's not too late to start now.
Why not start with a free assessment to find the best website for your business?